What’s Brand Experience Anyways? Simply put, It is how people feel while or after interaction with your brand.
Most of Jesus’ statements were laced with creative intelligence both as marketing essentials and models to build a brand that pack an emotional wallop.
Just take a look…
PROBLEM STATEMENT: A thief comes only to steal and to kill and to destroy.
BRAND PROMISE/BRAND EXPERIENCE STATEMENT: I have come so that they may have life and have it in ABUNDANCE.
Note: They will value the solution when they know they have a problem.
Little wonder doctors will always carry out a test(Diagnosis) and give you the test result before helping you solve your problem.
You’ll be the one chasing them after. This is EEQ(Enterprise Emotional Intelligence)
I Have come so they may have life and have it in ABUNDANCE.
This is a template and a model for writing and curating a brand promise.
Your Audience/Clients/Customers wants ABUNDANCE(In just anyway you can define it) and an upgraded life experience and you must seek to give them just that!
Your Assignment in business is to help “them” achieve and meet their dreams in abundance.
You must serve with ABUNDANCE mentality and seek to receive ABUNDANCE in return.
You must position to take people from their current station to their next dimension.
This is why branding remains a critical corporate and enterprise solution and not a set of design or skill. It follows a procedure.
It is a principle to be curated and deployed.
It requires intellectual sophistry and understanding of human behaviour and emotional Intelligence protocols.
To Your Brand Acceleration.
Written by CJ BENJAMIN (Brand Strategist)