The Domain Of Branding- By Cj Benjamin

    In the domain of branding and strategy, problems, trouble and chaos are economic assets.

    Matter-of-factly, problems are the number one tool and consideration in product creation. Problem finding is a niche.

    If you want to make money you must fall in love with either troubles/problems or peace/happiness/luxury.

    A. You’re either creating your product to engage people’s troubles/problems, chaos, misfortune, lack, inadequacies, frustration, ignorance etc


    B. You’re creating your idea or product to engage their peace( happiness, luxury, affluence, progress, acceleration,upgrade, goodness, wealth, fortune etc)

    In the A category, you must master how to do business in deep waters. You’ll learn to interface with the mindset of pain and troubles, understand how those in this category think and what they crave for to develop something that meets their dreams.

    In the B category, you must understand the dynamism of the highest form of distinction, affluence, power, class and luxury.

    At the end of the day, there are 3 principles at work in both category: lust of the eyes, lust of the flesh and the pride of life. Strategically interwoven. A product development formula any brand can use to disrupt!

    Note: Good thinking equals good product.

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    Written By Cj Benjamin

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    CJ BENJAMIN is a brand strategist and tech consultant helping people, businesses and organizations build worldclass brands at the intersection of people, process, product, perception and profit.

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