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    THIS IS THE PROBLEM WITH YOUR BRAND- By Cj Benjamin

    To accelerate your brand, first you need to discover what the problem is.

    The issue with a lot of emerging brands is that they are positively-negative.
    You know that point when you are clueless on what to do and how best to get done what needs to be done and yet you tell yourself that ”you are doing well” and ”all is well”

    Tell yourself the truth and strategy will be unveiled to you.

    The first step to moving forward in elevating your brand game is to first sit down and discover the problem.

    In Branding the first thing to deploy isn’t strategy. The first THING to decode is the PROBLEM.

    The right strategy applied to the wrong problem will not transform your brand. So there’s good strategy and there’s bad strategy.

    Bad strategy is more than the absence of good strategy. It is the negligence of the actual problem.

    Good strategy absolves the problem, understands the problem and proffers the right solution to the problem.

    Stop blinking in the dark.

    To your brand acceleration.

    Written By Cj Benjamin

    CJ BENJAMIN
    CJ BENJAMIN
    CJ BENJAMIN is a brand strategist and tech consultant helping people, businesses and organizations build worldclass brands at the intersection of people, process, product, perception and profit.

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