McDonald’s has become the latest well-known corporation in the world to file trademark applications for virtual restaurant and entertainment services which will be based on the metaverse.
McDonald’s in metaverse
The leading fast-food company filed a total of ten trademark applications this month with the US Patent and Trademark Office. As seen in the applications, the trademark filings cover the McDonald’s and McCafe brands for planned virtual food and beverage products, restaurants, concerts, and events.
The McDonald’s metaverse restaurant will allow people to order foods from the virtual world and have them delivered to homes.
“You are hanging out in the metaverse and get hungry. You don’t have to put down your headset. You walk into a McDonald’s and place an order. It arrives at your door a little while later,” trademark lawyer Josh Gerben explained.
Meanwhile, the applications could last about eight months before the US Patent and Trademark Office greenlights them.
More in metaverse
The growing number of big corporations making moves into metaverse continues to indicate how massive this “virtual world” could be. Sports apparel giants Nike, Walmart, Disney Land, including Meta have all shown interest in extending their services to the metaverse.
At this point, it’s worth noting that the Facebook parent company Meta has been leading in developments on metaverse. Since the company rebranded, it has invested over $10 billion and hired more employees building on its virtual spaces. Recently, Meta introduced a “Personal Boundary,” a four-foot distance enabled on default in Horizon Worlds and Horizon venues to prevent users’ avatars from colliding and ultimately stop “virtual groping.”