Table of content:

  • How to Choose Your Course Topic
  • Outline Your Course Content
  • Develop Your Course Materials
  • Design a User-Friendly Platform
  • Plan Your Course Promotion Strategy
  • Engage and Retain Learners

You’re ready to create an online course. Congratulations! You’re in for a great adventure. But where to start?

Don’t worry, we’re here to help. In this article, we’ll walk you through each step of the online course creation process. We’ll start with the planning stages and work our way through creating content, recording and editing videos, and finally launching your course. By the end of this article, you’ll be ready to create a course that will wow your students and help them achieve their goals.

How to Choose Your Course Topic

One of the first steps in creating your online course is to choose a topic. This may seem like a daunting task, but it doesn’t have to be. Just ask yourself a few questions to help get you started.

What are you passionate about? What do you know a lot about? What do your friends and family always come to you for advice about? These are all great places to start when brainstorming potential course topics.

Once you’ve narrowed it down, think about what needs you can fill. What are the biggest problems people are facing in your area of expertise? What do they want to learn more about? What solutions can you offer?

Once you have a topic in mind, it’s time to start planning out your course content.

Outline Your Course Content

Before you can start creating your online course, you first need to outline the content. This will help you determine the structure and flow of your course.

Your outline should include the following:

  • Course introduction
  • Module 1
  • Lesson 1
  • Lesson 2
  • Lesson 3
  • Module 2
  • Lesson 1
  • Lesson 2
  • Lesson 3
  • Module 3
  • Lesson 1
  • Lesson 2
  • Lesson 3
  • Course conclusion

Develop Your Course Materials

Now that you have a solid idea for your course, it’s time to start developing your course materials. This will include all the content and materials you’ll need to teach your course.

Your content should be engaging, informative and easy to follow. It should also be tailored to your target audience. If you’re not sure who that is, do some research and segment your audience based on factors like age, gender, location, job title, etc.

When it comes to creating your course materials, Lesson plans | Outlines | Scripts | and Storyboards

you’ll want to use a variety of different formats. This can include lesson plans, outlines, scripts and storyboards. Varying the format will keep your students interested and engaged. And don’t forget to include lots of visuals—students love visuals!

Design a User-Friendly Platform

It’s important that the platform on which you deliver your course be intuitive, user-friendly and visually engaging. If the platform is too difficult to navigate, your students will quickly become frustrated and give up.

The key is to keep it simple. You don’t need a ton of features; just the basic ones to get started. Every platform offers different features and customization options, so take some time to explore each one before you make your final decision.

A few things worth considering when selecting a platform are ease of navigation, user interface design and mobile responsiveness. Also, make sure the platform you choose has integration capabilities with other tools and services that you may be using for your online course, such as email marketing software or payment processors. Choosing the right platform can save you time and effort in the long run, so make sure you invest in one that meets all of your needs. Furthermore, you can use platforms that publish online courses like udemy.com, Linkedin Learning etc

Plan Your Course Promotion Strategy

Once you’ve created your online course, you’ll need to think about how you’re going to promote it. The most important thing to remember is that a successful promotion strategy takes time and effort, but with the right approach, it can be quite rewarding.

Start by creating content for your audience: write blog posts, create videos and podcasts, or run webinars related to your topic. This will help build an audience of potential customers and give them a taste of your teaching style.

Then consider paid advertising options such as Google Ads or Facebook Ads. These can be great for targeting a specific demographic or interest group when setting up campaigns. You should also consider leveraging influencers in the space to get your course in front of their followers and take advantage of any affiliate programs that might help boost sales.

Finally, make sure you have a plan in place for nurturing leads who have shown interest in signing up for your course but aren’t quite ready to commit yet – follow-up emails and scheduled reminders can be really helpful here.

Engage and Retain Learners

Engagement is key if you want to retain learners, and the best way to do this is by building relationships, or what some might call ‘community’. Social learning tools like discussion groups and live streaming are great for this. You can also incorporate gamification—adding a bit of competition into your course can be a great way to motivate your learners.

It’s also important to think about rewards and recognition; you want to make sure you’re providing incentives for completing courses or achieving milestones. For example, you could offer badges that are shareable on social media for completing certain tasks. This adds a sense of accomplishment and encourages your learners to keep going.

Finally, it’s good practice to periodically check in with your learners to gauge their reactions and collect feedback on their experience so far. Listening to their needs will not only help you improve the learning experience but also build trust with learners and help foster relationships within the learning community.


When you’re ready to create your online course, keep the following tips in mind. First, make sure you have a clear idea of what you want to teach your students. Next, develop a curriculum that covers the key concepts and ideas you want to teach. Then, create engaging and interesting lessons that will keep your students engaged and learning. Finally, test your course and make any necessary adjustments before releasing it to the world.


Curating dreams within the African context and beyond one person at a time. Engineering Fundamentals and information for borderless and global leverage through transforming, impactful content and conversations.

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