You may have heard the saying, “You are the company you keep.” Well, the same can be said for your personal brand. If you want to be seen as an exceptional brand, you need to associate yourself with other exceptional brands.

Fortunately, there are many ways to do this. Here are some tips:

  1. Start by creating a personal brand statement. This should be a short sentence or phrase that captures what your brand is all about.
  2. Next, create a visual identity for your brand. This should be something that is instantly recognizable and communicates your brand’s unique personality. Make sure your website and social media profiles are consistent with your brand identity and reflect your personal brand statement. Create unique content that showcases your expertise and sets you apart from the competition.
  3. Connect with other exceptional brands and collaborate on projects or events. And finally, always be professional and courteous in all of your interactions. Got that right?

Why Creating an Exceptional Brand Is Beneficial?

When you create an exceptional personal brand, you set yourself apart from the competition.

You become known as an expert in your field, and people will seek you out for your opinion and advice. You will also be in a better position to negotiate for better pay and benefits, and you will be more likely to be promoted.

Creating an exceptional brand takes a lot of hard work, but it is well worth the effort.

Establish Your Values and Stand for Something

Before you can create an exceptional personal brand, you need to establish your values and stand for something.

Your values are what define you as a person and should be reflected in your brand. Choose values that are important to you and that you believe in wholeheartedly.

Once you have your values, it’s important to stand for something. This doesn’t mean that you have to take a stand on every issue, but it does mean that you need to be vocal about the causes you care about.

When people know what your values are and what you stand for, they will be more likely to trust and respect your brand.

When you’re creating a personal brand, it’s important to understand your competition and the industry trends. This will help you to create a brand that is unique and stands out from the crowd.

You need to understand what makes your competitors successful and what they are doing differently from you. You also need to be aware of the latest industry trends, so you can create a brand that is relevant and up-to-date.

If you can analyze your competition and stay ahead of the curve, you’ll be well on your way to creating an exceptional personal brand.

Leverage Social Media to Promote Your Brand

Social media is an invaluable tool to create and promote your personal brand. With platforms such as Instagram, Twitter, and Facebook, you can easily share information about yourself and your work with an online audience. Take advantage of this opportunity to engage potential customers and followers.

Post regularly on social media and be sure to interact with your followers by liking their comments, sharing their posts, and responding to their feedback. This will show that you are actively engaging with your followers, which will make them more likely to remain loyal to you. Additionally, don’t hesitate to leverage influencer marketing by collaborating with influencers in your field or genre of work. This will help you reach a much larger audience and help promote your brand in the process.

Find Ways to Connect With Your Audience

You must find ways to connect with your audience and share your story. Your story should be unique and inspiring. It should reflect who you are and what you stand for. Engage in conversations with your audience, seek their feedback, and work to understand their needs.

Make sure to build relationships with people and companies that are relevant to your brand. This could include influencers, publications, or even other professionals in the same field. These connections will help you spread the word and build credibility for your personal brand.

Monitor Online Reputation and Address Issues Immediately

It is important to monitor your online reputation and address any issues immediately. Make sure to keep an eye out for any negative comments or feedback that may be directed at you or your brand. It is also crucial to respond in a timely manner, even if it means taking a few extra minutes to craft a thoughtful response.

Being proactive about addressing any negative opinions and feedback can help prevent negative publicity. If handled correctly, it can also open up opportunities for conversations with your audience, enabling you to learn more about their needs and desires and grow your brand accordingly.


So, how can you create an exceptional personal brand that stands out? Here are a few tips:

  1. Define your brand values and mission.
  2. Choose a unique name and logo.
  3. Create a powerful personal brand statement.
  4. Develop a strong social media presence.
  5. Be genuine and authentic.
  6. Stand out from the competition.
  7. Be consistent with your branding.

Creating an exceptional personal brand takes time and effort, but it’s worth it in the end. By following these tips, you can create a brand that is truly unique and will stand out from the competition.


CJ BENJAMIN is a brand strategist and tech consultant helping people, businesses and organizations build worldclass brands at the intersection of people, process, product, perception and profit.

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