Table of content:

  • Define Your Brand Purpose and Core Values
  • Understand Your Target Audience
  • Create a Compelling Brand Story
  • Focus on Differentiation and Uniqueness
  • Develop a Brand Positioning Statement
  • Establish Global Appeal Through Visual Identity

As an entrepreneur, it is essential to create a brand that is unique and appeals to a global audience.

However, doing this is not always easy. There are many brands out there, and it can be difficult to stand out from the crowd. The key to success is to create a brand positioning strategy that sets you apart from the competition.

There are many different ways to do this. You can focus on quality, price, or unique features. You can also target a specific niche market or set yourself apart with your unique company culture.

The most important thing is to be clear about what makes your brand different and communicate this effectively to your target audience. By doing this, you will create a loyal following of customers who appreciate the unique qualities of your brand.

Define Your Brand Purpose and Core Values

Your brand purpose and core values will be the foundation of your brand positioning.

Before you can begin to differentiate your brand, you need to define its purpose and core values. What is your brand trying to achieve? What are its guiding principles?

Your brand purpose and core values should be something that you can stand behind 100%. They need to be authentic and true to your company culture. If you can’t stand behind them, your employees and customers won’t either.

Understand Your Target Audience

To create a successful brand, you need to understand your target audience.

Your target audience is the group of people who are most likely to buy your product or service. You need to know their age, gender, income level, and lifestyle(consumer profiling)

You also need to know what motivates them and what problems they are trying to solve. By understanding your target audience, you can create a brand that speaks directly to them and resonates with them on a personal level. As I often say, branding is about connecting with minds and emotions.

Create a Compelling Brand Story

You need to create a brand story that is unique and compelling.

Your brand story should be original and interesting, and it should make people want to learn more about your company. It should also be consistent with your overall branding strategy.

Your brand story should be communicated through all of your marketing materials, from your website to your product packaging. Make sure that it is also featured prominently on your social media pages.

By crafting a solid and compelling brand story, you can set yourself apart from the competition and create a global appeal for your brand.

Focus on Differentiation and Uniqueness

To stand out from the competition and develop a strong brand identity, you must focus on differentiating your brand from the rest. Focus on what makes your product or service unique to create an irresistible offer for customers. Your customers are likely already familiar with competitors in your market, make sure they know why you are better than them.

This isn’t just about creating a logo and a tagline though those are pretty essential; differentiate yourself by taking a hard look at how you can improve upon existing products or services in ways that will appeal to your consumers. Do you offer superior customer service? Innovative design features? More personalization options? Make sure potential customers know exactly why they should choose your brand over others.

Develop a Brand Positioning Statement

When it comes to developing a brand positioning statement, the goal is to clearly articulate what your brand stands for. You need to have a clear, concise message that resonates with your target audience. Think about who you are talking to and the values your brand embodies. Your brand positioning statement should be no more than a few sentences long, but it should capture the essence of your brand and why customers should choose you over other options.

Your positioning statement should define not only who you are as a company but also how you are different from other companies in your industry. This will help you stand out from the crowd, enabling customers to see why they should choose you over your competition.

Establish Global Appeal Through Visual Identity

To establish global appeal, you must create a strong visual identity for your brand. This includes creating a well-designed logo, using cohesive colors and fonts across all platforms, and designing professional-looking advertisements. Use influential visual elements such as imagery and user interface design to gain attention. Apply simple design principles such as alignment, contrast, and repetition throughout your visual marketing materials to provide a sense of unity and cohesion.

Additionally, use digital tools such as video content and interactive ads to grab the attention of users all around the world. Video content can be especially impactful in creating global appeal as it is able to capture users’ attention no matter where they are located. Finally, ensure that all visuals accurately reflect the brand’s values and mission so its message resonates with the target audience on a global scale.


When it comes to branding and creating global appeal, I believe it’s essential to think outside the box and differentiate your brand from the competition. Standing out from the crowd starts with a clear and concise brand positioning statement, which can be used to create a unique marketing strategy that resonates with your target audience. By leveraging your unique selling points, you can create a powerful brand that resonates with customers worldwide.

Note: The power of a brand is in its global appeal- ”Cj Benjamin”


CJ BENJAMIN is a brand strategist and tech consultant helping people, businesses and organizations build worldclass brands at the intersection of people, process, product, perception and profit.

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