You’ve probably heard the saying “size matters”. But when it comes to branding, that’s definitely not the case. In fact, some of the biggest and most successful brands in the world are actually quite small. Take Apple, for example. With a market capitalization of over $800 billion, they’re one of the biggest companies in the world. But their brand is actually quite small when you compare it to other tech giants like Microsoft or Google.

So why do these big brands continue to dominate the market? What’s their secret sauce? And can you copy their methods and achieve similar results? In this article, I’ll explore the super branding formula used by big techs and uncover their secrets. Let’s get started!

Understanding Big Tech’s Branding Strategies

Do you want to know how to make it big in the tech world? Just follow the lead of Big Tech. They’ve cracked the branding code, and now they’re raking in the dough. How do they do it? Well, it’s actually not that complicated. Big Tech has followed a simple branding formula that has allowed them to dominate their markets.

Here’s a look at their three-step process:

First, they focus on creating unique and memorable brands. This means coming up with names and logos that are instantly recognizable and easy to remember. Second, they invest heavily in marketing and advertising. They know that you can’t be successful without getting your name out there. Finally, they constantly update their products and services to stay ahead of the curve. If you want to achieve the same level of success as Big Tech, then you need to follow their branding formula closely.

Establish Your Brand’s Values & Vision

Now that you know the three steps to creating an insanely successful tech brand, let’s take a look at how some of the biggest players in the game establish their branding.

First, they start by establishing their values and vision. What is their company all about? What do they want to achieve? These are essential questions that need to be answered in order to create a strong foundation for the brand.

Then, they focus on creating a unique and recognizable logo and identity. This helps to set them apart from the competition and makes them easily recognizable to consumers.

And finally, they make sure that their marketing is on point. They create exciting and engaging content that captures the essence of their brand and excites consumers about what they have to offer.

Create a Consistent Narrative & Image

When it comes to branding, big tech is the big kahuna. Apple, Google, Microsoft, Amazon, and Facebook have all built empires by creating a consistent narrative and image for their brands. But what’s their secret? How do they keep churning out hit products after hit products? The answer lies in their branding formula.

Brands like Apple create a sense of mystery and allure by shrouding their inner workings in secrecy. They also employ uniform design principles across all of their products, ensuring that their brand is instantly recognizable no matter where you see it. Google has built its brand on the idea of universal knowledge and accessibility. Its mission statement is “to organize the world’s information and make it universally accessible and useful.” And Amazon has become the king of ecommerce by creating a customer experience that is second to none.

When it comes to branding, there’s no one-size-fits-all approach. But by understanding the basics of branding – and how big tech uses them – you can give your business an edge over the competition.

Embrace Multi-Channel Marketing & Content Strategies

If you want to be as big as Big Tech, you need to go big or go home. That means you have to be everywhere your customers are, and that includes the all-important digital landscape. You’ll need to create an effective multi-channel marketing and content strategy that utilizes popular social media channels and presents a consistent, cohesive brand message across them.

To sum it up: multi-channel marketing is like sending out a party invite on every possible platform – Instagram, TikTok, YouTube, Reddit – you get the idea. That way your brilliant branding message can float up into the clouds and fly its way into the inboxes of your customers. So embrace it – your customers will thank you for it!

Track, Measure & Analyze Your Results

You can’t be a big tech mogul if you don’t know what’s working and what’s not – so if you want to increase your super brand awareness and skyrocket your profits, you need to track, measure, and analyze your results.

This part of the super branding formula is both simple and tough at the same time. It requires data collection and analysis on all of your marketing efforts to determine what’s a hit or miss. The numbers don’t lie! If you’re running a campaign and it’s not bringing in the desired results, then you need to consider changing up your marketing tactics.

Don’t get too hung up on any single metric either! Assemble all of your data points like pieces of a jigsaw puzzle and use this insight to continuously fine-tune your strategy for optimum success.

Refine Your Brand Strategy Through Constant Improvement

You might think that the secret to success for the big tech firms is having a foolproof brand strategy from the get-go, but that couldn’t be further from the truth. Achieving success requires an ongoing effort to refine and tweak your brand strategy so it can evolve with the market.

The big tech companies haven’t just stayed on top because they released a great product or two – they’ve been able to maintain their spot at the top of the industry by constantly thinking of new ways to improve their branding. Whether it’s through leveraging data insights, experimenting with new creative approaches, or simply recognizing opportunities in their environment, big tech firms are always refining and improving their brand in order to stay ahead of the competition.


So there you have it. The super branding formula for the big tech. Use it wisely, and you, too, can enjoy the rewards and riches of being a tech giant. Or, you know, just be successful in your own right.

It’s up to you.


CJ BENJAMIN is a brand strategist and tech consultant helping people, businesses and organizations build worldclass brands at the intersection of people, process, product, perception and profit.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.